Digital transformation is a matter of survival for today's financial institutions. There is clear tension in balancing customer expectations for fast, personalized digital experiences on any device, anywhere, at any time, and banks' responsibility for ensuring those experiences are secure and reliable.
The March 2015 Federal Reserve report found that 39% of all mobile phone owners used mobile banking in 2014, up from 33% in 2013. But of the people not banking on their phone, 62% cite security as the reason. What steps can be taken to gain that trust?
Today's banking customers expect superb digital experiences. Their expectations are set by the last, greatest web site or mobile app they have used - both banking and non-banking. Financial institutions need to transform to meet these demands by providing fast, personalized digital experiences on any device, anywhere, at any time. However, the same hyper-connectivity that allows for these innovative products and services brings with it new vulnerabilities. When those vulnerabilities are exposed, the consequences can go beyond monetary and reputational losses - the loss of trust and customer loyalty can have even greater repercussions.
In this webinar, we will discuss:
The need to remain aware of the changing threat landscape with secure services, as it will help you enable a better customer relationship and grow your customer base
The importance of understanding why customers use mobile banking and how it can lead to greater loyalty, higher cross-selling, less attrition, and ultimately to higher sales and profits
The steps financial institutions can take to help their customers trust mobile banking
Case Studies of financial services institutions who have relied on Akamai's Cloud Security Solutions to protect their business, gain customer trust and remain competitive.
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Chief Strategist, Financial Services at Akamai Technologies
Bolstridge is the Chief Strategist, Financial Services at Akamai Technologies. In this role, Bolstridge is responsible for driving requirements and innovation, enabling Akamai to deliver solutions to the financial services industry. He is the primary interface with the financial services community and evangelizes on behalf of the company with key influencers and industry analysts. Prior to joining Akamai, Bolstridge was the Director of Architecture at Fidelity Investments, where he led the Competitive Technology Analysis group. While at Fidelity, he played the leading role in moving Fidelity.com from #11 to #1 on the Gomez and Keynote Brokerage Benchmarks. He was also the Founder and President of Ovation Software Testing, and for the over 20 years has focused on technology solutions for the financial services industry. You can read his blogs at blogs.akamai.com/author/rich-bolstridge and follow him on twitter @rbolst.
Manager of Customer Security Incident Response Team, Akamai
Kun is the manager of Akamai's Customer Security Incident Response Team (CSIRT). The CSIRT is responsible for working with customers using security incidents, such as site defacements, data breaches, and distributed denial of service attacks. He is also responsible for directing threat intelligence gathering activities and researching the tactics, techniques and procedures of many types of attackers. His team then devises strategies to apply that knowledge to protect Akamai customers and educate the community at large. Kun is a five year veteran of Akamai Technologies and has previously worked with the Enterprise Security and Information Security teams.