Insights From Israel: Michael Yehoshua, HolistiCyberCMO Opens Up on Fallout, Resilience During Israel-Hamas War
"We're doing fine, but we're not OK." This is the opening comment from Michael Yehoshua, CMO of HolistiCyber, discussing the impact of the Israel-Hamas war. Yehoshua shared his insights about the conflict, its historic perspective and how his and other Israeli companies are focused on resilience.
In this video interview with Information Security Media Group, Yehoshua discussed:
- What's changed in Israel since the Oct. 7 attacks;
- How Israeli technology companies are supporting the war effort;
- Business resilience and how conflict can build stronger countries and companies.
Yehoshua brings nearly 20 years of marketing creativity and out-of-the-box thinking to HolistiCyber. Prior to joining the team, he served as the vice president of global marketing at SCADAfence, where his leadership helped the company secure significant funding and achieve substantial growth in new customer acquisitions and ROI, leading to an acquisition by Honeywell.
His accomplishments in marketing leadership also include turning a small, declining startup into a successful, profitable, world-leading vendor in its vertical, resulting in an exit during his tenure as director of marketing at TrapX Security. He previously served as vice president of marketing at AMC, where he rebuilt the company’s entire marketing architecture, bringing in strong revenue figures that the firm hadn’t seen in decades.