Insights From Israel: Eli Matara, MedOneCCO on Recovery, Continuity and Resilience in the Ongoing War Effort
Until Oct. 7, war was a topic Eli Matara read about in books. That changed when Hamas attacked Israel. "It's no more just a story," said the chief commercial officer of Israeli tech company MedOne. "It's real life."
The toughest part of the ongoing war against terrorist forces is, "We see it live," Matara said. "Me and my family are recovering. Many concepts were shattered on [Oct. 7]. No matter if it's the international news or the Israeli news, or the attacker on Facebook, etc. - we see it live. So there's no censors. There's no limitation."
In this video interview with Information Security Media Group, Matara discussed:
- Post-Oct. 7 conditions in Israel;
- MedOne's ongoing efforts to support Israel;
- Matara's message to global partners and customers about continuity and recovery.
Matara has two decades of experience in sales and marketing management and a proven ability to identify and create opportunities, expand sales and increase revenue in highly competitive environments.