Next-Generation Technologies & Secure Development , Threat Detection

Earning Customer Trust Through Experience: Shielding Against Threats

In an era in which digital trust is the cornerstone of customer relationships, organizations face the daunting task of navigating endless external and internal threats ranging from fierce competition, relentless cyberattacks and evolving regulatory landscapes to operational inefficiencies, inadequate data governance, divergent executive priorities and technological vulnerabilities.

This session will delve deep into the strategies and practices essential for safeguarding customer trust, ensuring a stellar user experience, and adhering to privacy and data security standards. You’ll uncover how to fortify your organization against these multifaceted challenges, fostering a culture of reliability and security that resonates with customers across all touch points.

Key Takeaways:

  • Equip your organization with strategies and best practices for enhancing its user experience, securing consumer data and respecting privacy laws
  • Navigate the challenges posed by external and internal threats to your organization's user experience
  • Elevate your organization’s trust quotient to not just survive but thrive in today’s competitive landscape

About the Author

Dusty Anderson

Dusty Anderson

Managing Director, Security and Privacy, Protiviti

Dusty Anderson is a Managing Director in the Protiviti Phoenix office with over a decade of Identity and Access Management experience. Dusty has worked in various industries such as aviation, healthcare, hospitality, finance, manufacturing, retail, utility, and for-profit education industries. She has worked closely with clients to analyze their identity and data access management (IAM) needs for workforce and customer programs to design and implement strategies to elevate each client to a more mature future state through changes in people, processes or solution/technology implementations.

Tom Cramer

Tom Cramer

Managing Director, Customer and Digital Transformation Strategy, Protiviti

Tom brings Protiviti’s Digital expertise to its Financial Services clients. For more than two decades, he’s served North American and European clients facing digital strategy, transformation, CX, and marketing challenges. Tom is a trusted adviser to many leading global banking, wealth, and capital markets institutions.

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