Cybersecurity , Data Breach , Risk Management

Mobile Banking and the Digital Experience: How to Protect your Customers
Mobile Banking and the Digital Experience: How to Protect your Customers

Digital transformation is a matter of survival for today's financial institutions. There is clear tension in balancing customer expectations for fast, personalized digital experiences on any device, anywhere, at any time, and banks' responsibility for ensuring those experiences are secure and reliable.

See Also: How to Mitigate Credential Theft by Securing Active Directory

The March 2015 Federal Reserve report found that 39% of all mobile phone owners used mobile banking in 2014, up from 33% in 2013. But of the people not banking on their phone, 62% cite security as the reason. What steps can be taken to gain that trust?

Background

Today's banking customers expect superb digital experiences. Their expectations are set by the last, greatest web site or mobile app they have used - both banking and non-banking. Financial institutions need to transform to meet these demands by providing fast, personalized digital experiences on any device, anywhere, at any time. However, the same hyper-connectivity that allows for these innovative products and services brings with it new vulnerabilities. When those vulnerabilities are exposed, the consequences can go beyond monetary and reputational losses - the loss of trust and customer loyalty can have even greater repercussions.

In this webinar, we will discuss:

  • The need to remain aware of the changing threat landscape with secure services, as it will help you enable a better customer relationship and grow your customer base
  • The importance of understanding why customers use mobile banking and how it can lead to greater loyalty, higher cross-selling, less attrition, and ultimately to higher sales and profits
  • The steps financial institutions can take to help their customers trust mobile banking
  • Case Studies of financial services institutions who have relied on Akamai's Cloud Security Solutions to protect their business, gain customer trust and remain competitive.

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